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iFOUNDRY | Product Lifecycle Management is a flexible and scalable infrastructure that enables enterprises to enforce product management definitions and guidelines governing how products can be sold and serviced. This infrastructure provides automated product guidance, individualized for each customer situation, and can be seamlessly accessed by direct and indirect sales teams.

• Products can be searched using both (a) internal facing search categories;for example – Products, Product Families & Sub Families, etc and (b) outward-facing search categories; for example - Customer Need & Goals.
• Rapidly, accurately and consistently identify those products that are available and eligible for a given customer situation. Evaluate the complete product portfolio before making recommendations.
• Features & Options of packaged products and their constituent parts can be fine-tuned for a customer situation based on various attributes like needs, customer characteristics, etc.
• Unrestricted flexibility in supporting multi dimensional product guidance wherein variants of rules and configuration logic that drive product guidance, can be tailored for any number of transactional dimensions; for example – State, Region, Affinity-Partner etc.
• Product analysts can leverage a GUI Workbench to collaboratively author and test definitions and logic relating to product guidance; without depending on software programmers.
• Product guidance capabilities can be seamlessly accessed via standardized interfaces by different systems, in areas like Customer Acquisition, Quoting, Channel Partner Portals, CRM, Order Management, etc. The user interface driving product guidance can be seamlessly embedded within these systems.

• Separate product guidance logic and definitions from core administration systems and streamline maintenance, thereby reducing support costs.
• Reduce product recommendation errors, regulatory fines, deviations from product management intent, by consistently automating the most relevant product guidance definitions and logic.
• Achieve scalability in customer and producer facing operations like sales and servicing as product awareness is no longer a pre-requisite for sales and servicing.
• Launch changes (manage the define ŕ test ŕ approve lifecycle) to product guidance definitions and logic within minutes.
• Address new market opportunities faster by rapidly launching product variants like partner specific variants, group-client specific variants etc.
• Reduce translation gaps & delays associated with traditional business-IT handoffs of business specifications for product guidance.
• Rapidly realize business value, with implementation cycles of 3 months or less.
• Ensure seamless reuse of product guidance capabilities by existing enterprise systems and processes like Customer Acquisition, Quoting, Channel Partner Portals, CRM, Order Management, etc.